Branding Artwork

Branding Artwork requirements

In order to speed up the branding process and help you understand our artwork requirements,we’ve put together a list of FAQ’s that will help guide you through the process.

What is Vector Artwork?

This is artwork that we can manipulate and separate into individual elements for branding. This artwork is also the highest quality and is in the original design format. Vector artwork is created using vector illustration software programmes such as Adobe Illustrator or Corel Draw. These programmes use points, lines and shapes to create artwork that can be scaled infinitely without any loss of quality. Vector artwork is editable and the artwork can be changed according to your specifications.

Which formats would be considered Vector?

There are a few formats that will be acceptable, namely:
  • Adobe Illustrator (.ai)
  • Corel Draw (.cdr)
  • Freehand (.fh)
  • EPS
  • PDF
Please note:
Vector and non-vector artwork, or a combination of the two, can be stored in any of the above formats. In order to check if artwork is vector, zoom into the image. If you see pixellated edges, as illustrated below, it means the artwork is non-vector (vector artwork will remain crisp and clear no matter how much you zoom into the image).

Why Vector artwork?

Gift Set has a very high quality standard when it comes to branding. Artwork has a lot to do with the quality of branding. If the quality of the artwork is not acceptable we will not use it as it will compromise the quality of the branding. Certain branding methods can use very high quality jpeg images for branding, these methods include embroidery, digital processes and CMYK screen printing.
However we cannot amend jpeg artwork at all, e.g. change the colour of a logo. We do not use quick traced artwork as quick traces often result in uneven lines and this compromises the print quality, we would rather recommend a redraw of the logo.

What is redrawing artwork?

If you send us non-vector artwork for a process that requires vector artwork, our redraw artists will have to re-create the artwork in vector. In order for the artist to do this s/he needs to import the non-vector into Corel Draw and trace the artwork.
Not all images can be redrawn, if there is any shading or gradients in the artwork it is impossible to achieve. We are also unable to redraw photographs.

Why does Gift Set charge to redraw artwork?

This is a time consuming process, which requires a lot of attention so that there are no errors in the redrawn artwork.
If the artwork is simple and will take an artist less than 10 minutes to redraw, we redraw the artwork at no charge.
If the logo is more complicated, it will be charged for. Please remember that the lead time for redrawing artwork is 24 hours as the demand is quite high.

What types of artwork are required for the different branding processes?

Vector artwork is required for the below processes:
  • Screen Printing (spot colours)
  • Pad Printing
  • Laser Engraving
  • Debossing
Non-vector artwork can be used for the below (please note that it must be high quality):
  • Screen Printing (CMYK process only)
  • Embroidery
  • Sublimation
  • Stickers
  • Dome Stickers
  • Heat Press
  • Digital Transfer Printing
  • Direct to Product Printing
Please remember:
vector artwork can be used for all of our branding processes. When using non-vector artwork and a change to the artwork is requested, it cannot be actioned and vector artwork will need to be supplied.

What is CMYK printing in screen printing?

This is a method employed in Screen Printing to print a full-colour image that has shading and gradients. This is perfect for printing photographs and detailed images.
This process uses 4 colours, namely: cyan, magenta, yellow and black. It works similarly to digital printing in that it uses a combination of the 4 colours mentioned to print almost every available colour. Like a digital printer, white and metallic cannot be created from these 4 colours and if there is white in the artwork, that must be printed first.
The screens for this process are made such a way that they allow a certain percentage of each ink colour to flow through individual screens. When branding via CMYK on a white item we charge for a 4-colour print, however if we are branding CMYK on a coloured item we will need to charge for a 5-colour print because we need to print white as a base owing to CMYK inks being semi-transparent.
We advise that you check with your Account Manager before you offer CMYK to a client as we have to look at the artwork and the material that you require branding on so that we can determine if a CMYK print will work.
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